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POQA: Oil Pressed from ripe Olives (Logo)

Valuable Asset:
An extra virgin olive oil of superior quality offered with the elegance, luxury and prestige befitting a product rightly called the gold of the Greek land. Its natural origins, timelessness, locality, value and widespread use make it a precious gift. Its special taste, distinction and recognition already enjoyed in the quality foods sector are here to stay. It is produced in the blessed land of Messinia.

The culture of the olive oil marks the traditions, religion, literature and nutrition of the areas that olive trees grow. The Greek mythology and the Old Testament abound with information and myths that highlight the importance of olives and the olive tree-a tree that hardly ever dies but perpetually flourishes.

Aristotle described the cultivation of olives as a science, Homer called the olive oil "liquid gold", Plato taught under the swadow of olive trees and Hippocrates used olive oil as medicine for about 60 different diseases calling it a "great healer".

The sacred olive tree has been cultivated in the fertile region of Messinia since the 12th century BC. During the Mycenaean period, and for 3200-3600years, olive oil was already one of the key products of the rural economy of the time. The excavations at the Palace of Nestor in Upper Englianos unquestionably confirm the great importance of the juice of the olive fruit on the society of the time. The same thing still applies even today, as the cultivation of olive trees is the pre-eminent one of Messinian farmers. No wonder that Euripides named Messinia "Kallikarpo" (fine fruit) because of its beauty and rich fertile land.

Poqa: Oil Pressed from ripe Olives

Outstanding “Po-qa”:
On the plaque Un 138 found in the palace of Pylos, the word ‘fovri/fovras’ is written next to the ideogram of the olive, meaning edible olives, intended for food.

Since prehistoric times, olive oil was used to cover different needs. In the Homeric times, olive oil was mainly used as an ointment and not for food or fuel.

By reading the word po-qa (fovri/fovras) in Linear B plaques, we see that olive oil was used in everyday life, religious ceremonies, trade and crafts (perfumery, tanning, weaving, etc.). For the first time, a clear distinction is made among the olive tree, the olive oil and the olive fruit. The latter is attributed with a three petal flower. Scribes of the time used, therefore, three different ideograms, one of which is our company’s logo.

The "poqa" is an extra virgin olive oil of superior class, very low in acidity 0.22%, produced from the "Vatsiko" a Koroneiki olive variety with mechanical means. The application of Systems for Good cultivation Practices and Environmental Management, which is practically the rational use of farming means, ensuring that hygiene and traceability systems are applied, leads to the production of a selected, extra virgin olive oil of exceptional quality and safety. The harvesting is done from November until mid January. The production processes, are characterized by scientific observation, recording and careful intervention. The collection and processing of olives is done on a single day, in order for the oil to be protected from temperature changes and rotting of the fruit after it is removed from the tree. Furthermore, the systematic recording and monitoring of the different small producers’ farms, according to altitude and geographical position, detects and prevents diseases likely to occur, while the chemical analysis for quality, ensures consistent quality at harvest. Storage then takes place in regionally classified oil reservoires.

The ‘poqa’ olive oil stands out for its rich, fruity and full flavor. The characteristic bitterness, which competes with the spicy flavor, gives away the presence of poqa which after all indicates excellency. These taste characteristics are basically common with those of virgin olive oils produced in the beginning of the season, from partly immature olives, known as agourolado.

Poqa brings the authentic flavor of the olive in every dish, along with the smells of nature and complex aromas, features which make such olive oil unique and valuable.

Innovative Packaging:
The packaging of extra virgin olive oil, was for a group of artists who have communicated their shared vision in a special way, not only a challenge but also an ultimate goal. The unique quality, brilliant clear green color and unique flavor of this product should be accommodated in a package where it would be protected respecting the sacred rules of the ancient Greek hospitality.

Particular attention was given to preserving the products’ sensory elements right to the moment of its consumption, by maintaining an even temperature, protecting it from sunlight or even from the touch of the hands of the consumer.

The isothermal glass container was designed to protect the product, the environment and our health.

With its double insulating material, it is ergonomic for everyday use. The strainer is not embedded directly in oil and is in fact designed to separate materials that can be later added inside the bottle (i.e. Mediterranean spice herbs for aromatic oil, olives or any other use). It is, indeed, an eco-friendly "thermos" bottle.

The materials of this packaging-glass, silicone, stainless steel and bamboo-are perfectly suitable and appropriate for use in food, free of lead and BPA, approved by the U.S. FDA authority.

The design incorporates graphic symbolism, simple and elegant design approaches, and bold color combinations unlike other olive oil packages. It looks like a cultivator of the earth, who loves and respects his product, has found himself to be also a gifted artist and author, and has set out to find the appropriate "environment" to keep his product so as to create a great gift for anyone who can appreciate it.

This whole approach could not remain unnoticed by the international food critic community.

The pure, virgin olive oil contained in the package, has been awarded in the world contest Mario Solinas Quality Award from the International Olive Oil Council for 3 consecutive years: 2008, 2009 and 2010, while the renowned German magazine Der Feinschemecker has made special reference to it .

Similarly, in SIAL exhibition 2012 (The Global Food Marketplace), in Paris, POQA has been chosen by SIAL INNOVATION 2012 committee consisted of independent experts in Consumer Goods Products

The journey of the oil, from the moment the olive fruit is ripe to the overwhelming moment rewarding of the farmer’s labors of before an olive press, with the harvest of the year 2011.

The place of origin of "poqa", the packaging, its presence in the market.

Pictures and videos.

Custom-made orders:
Poqa Services Ltd,
5 Argosy Court, Scimitar Way, Whitley Business Park, Coventry,
West Midlands, England, CV3 4GA
Τ: +44 787 2279 218, +30 694 1677 060

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