Aristotle described the cultivation of olives as a science, Homer called the olive oil "liquid gold", Plato taught under the swadow of olive trees and Hippocrates used olive oil as medicine for about 60 different diseases calling it a "great healer".
The sacred olive tree has been cultivated in the fertile region of Messinia since the 12th century BC. During the Mycenaean period, and for 3200-3600years, olive oil was already one of the key products of the rural economy of the time. The excavations at the Palace of Nestor in Upper Englianos unquestionably confirm the great importance of the juice of the olive fruit on the society of the time. The same thing still applies even today, as the cultivation of olive trees is the pre-eminent one of Messinian farmers. No wonder that Euripides named Messinia "Kallikarpo" (fine fruit) because of its beauty and rich fertile land.
Since prehistoric times, olive oil was used to cover different needs. In the Homeric times, olive oil was mainly used as an ointment and not for food or fuel.
By reading the word po-qa (fovri/fovras) in Linear B plaques, we see that olive oil was used in everyday life, religious ceremonies, trade and crafts (perfumery, tanning, weaving, etc.). For the first time, a clear distinction is made among the olive tree, the olive oil and the olive fruit. The latter is attributed with a three petal flower. Scribes of the time used, therefore, three different ideograms, one of which is our company’s logo.
The ‘poqa’ olive oil stands out for its rich, fruity and full flavor. The characteristic bitterness, which competes with the spicy flavor, gives away the presence of poqa which after all indicates excellency. These taste characteristics are basically common with those of virgin olive oils produced in the beginning of the season, from partly immature olives, known as agourolado.
Poqa brings the authentic flavor of the olive in every dish, along with the smells of nature and complex aromas, features which make such olive oil unique and valuable.
Particular attention was given to preserving the products’ sensory elements right to the moment of its consumption, by maintaining an even temperature, protecting it from sunlight or even from the touch of the hands of the consumer.
The isothermal glass container was designed to protect the product, the environment and our health.
With its double insulating material, it is ergonomic for everyday use. The strainer is not embedded directly in oil and is in fact designed to separate materials that can be later added inside the bottle (i.e. Mediterranean spice herbs for aromatic oil, olives or any other use). It is, indeed, an eco-friendly "thermos" bottle.
The materials of this packaging-glass, silicone, stainless steel and bamboo-are perfectly suitable and appropriate for use in food, free of lead and BPA, approved by the U.S. FDA authority.
The design incorporates graphic symbolism, simple and elegant design approaches, and bold color combinations unlike other olive oil packages. It looks like a cultivator of the earth, who loves and respects his product, has found himself to be also a gifted artist and author, and has set out to find the appropriate "environment" to keep his product so as to create a great gift for anyone who can appreciate it.
The pure, virgin olive oil contained in the package, has been awarded in the world contest Mario Solinas Quality Award from the International Olive Oil Council for 3 consecutive years: 2008, 2009 and 2010, while the renowned German magazine Der Feinschemecker has made special reference to it .
Similarly, in SIAL exhibition 2012 (The Global Food Marketplace), in Paris, POQA has been chosen by SIAL INNOVATION 2012 committee consisted of independent experts in Consumer Goods Products
The place of origin of "poqa", the packaging, its presence in the market.
Pictures and videos.
Poqa Services Ltd,
Προβολή Poqa: Oil Pressed from Ripe Olives, Gargalianoi σε χάρτη μεγαλύτερου μεγέθους